As proponents of health and fitness, we want to incentivize you to keep your resolutions on play, not pause, which is why we’re giving away $5,000 in prizes.
A little thing called science.
Since the 1960s, we’ve been fooled into thinking that it took 21 days to make habits stick. This dated number was based on the minimum time it would take to form a healthy habit—everything from quitting smoking to stretching in the morning.
In 2009, some scientists in London questioned this and took a new sample over a longer period of time.
Some people took a shorter time to form a habit, while others took much longer. The average time it took, when all was said and done, was none other than 66 days. Learn more here.
Pretty serendipitous that the time it takes to form a healthy habit coincides with a brand focused on health and wellness, no?
Designed for fitness—whether running, cycling, lifting, blading, boarding or skating—their incredible sound is there to keep your motivation operating at peak levels. Workout-ready and habit-inducing.Shop BTS PRO